Sasha Lund is a multi-cultural polyglot, serial entrepreneur, family business advisor, podcast host and moderator.
Through her company Core Values Consulting she advises a range of multi-generational HNWI families on their succession planning, family governance and next gen challenges to secure healthy generational continuity and longevity.
Sasha also hosts a successful podcast called Legacy Talks with Sasha Lund, where she has intimate conversations with leading members from multi-generational family businesses. Together with her guests, they explore the successes and pitfalls that make or break a legacy.
Sasha is a contributor to FORBES, as well as eiexchange.com and Business Manager Magazine. In July 2021 her co-written researched-based article that focuses on women in family businesses was published in FORBES Italy and her and her co-authors were awarded the prestigious Schulze Publication Award 2021 for it.
Up until recently, she was also a WBAF Senator. She is the Founding Member of Family Hippocampus, Founder of The Legacy Circle and Co-Founder of Diplomatic World Media. Further, Sasha is a proud NEXUS Global network member.
Prior to this, Sasha worked in the field of philanthropy, where she as MD ran the #1MillionChildren Initiative, a donor collaborative that strives to ensure that one million out-of-school children affected by conflict have access to education globally.
Speaking several languages, she has developed a profound understanding for different cultures, the importance of soft skills and emotional intelligence and is always striving for opportunities to speak with natives.
Sasha is passionate about all things art. She plays four instruments, sings and dances. Further, she has extensive knowledge in the Film & Media industry, having been part of Berlinale Children’s Jury at the age of 11. She led the Youth Jury at age 14. Further, she was a film festival jury member at Giffoni Film Festival in Italy, Cinemagic Film Festival in Northern Ireland and Rimouski Film Festival, Canada.
She is an avid philanthropist who sits on the Board of the Desert Flower Foundation Americas, PeacePlayers, and supports Arts and Culture Without Borders, Ubuntu Life, and Masters of AI.
She also acts as advisor for Smart Bridges and Skyland Wealth and is helping the Healthy Pleasure Group in their investment strategy.
Sasha has a Bachelor of Arts from King’s College London, majoring in Modern Foreign Languages with Education and Film, a Diploma from the University of Barcelona in Shakespearean Studies and a Cambridge University CELTA Qualification.